We wish to inaugurate this July by sharing a memory from last summer. An exciting journey from North to South through the lens of Alex Webb, renowned street photographer at Magnum Photos. 

In 12 unique shots, the new Lavazza Calendar, "Pleasure Makes Us Human," celebrates the authentic Italian way of life, made up of conviviality, traditions, and small daily gestures, with the inevitable coffee ritual serving as the common thread.

The heart of summer pulsates in Tuscany: the shot chosen for the month of July, "A Day At The Beach", was in fact taken in the splendid setting of our Bagni Etruria, in Castiglioncello. An extraordinary project presented as a world exclusive at Art Basel Miami Beach.

Watch the backstage video at Bagni Etruria ► YouTube
Discover the Calendar, interviews, and behind-the-scenes here.